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We’ve taken iconic American style from the streets of San Francisco around the world. Where will we go next? That’s up to you.

Our Team

We're looking for true individuals. People with the courage to take chances. Who understand that making a difference takes passion, patience, and persistence.

It's a company
with a heart.

Doris Fisher

Innovation drives us

Our founder once said, "Change or fail", and we take that to heart. We've changed the definition of American style, the way clothes are made and sold, the standards for equal pay, and much more. Our future calls for more new ideas and the people who are ready to make them real.

  • Do You Manifesto - Set the tone. #DoYou

  • RED - 10 years ago, we asked a simple question. Can a T-Shirt change the world? Join us and (RED) — let’s finish the fight to #endAIDS.

  • Gap X SFMOMA - The new SFMOMA opened May 14, featuring The Doris and Donald Fisher Collection.

  • #nothingbutdenim - Whether you prefer classic fits or something fresh, 1969 denim delivers.

  • Back to School - A letter of comfort and encouragement for back to school from a mother to a son.

  • GapFit for Kids - GapFit for Kids is a new high-performance collection for all kinds of fun.