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Head of Creative, Banana Republic

San Francisco, California 94105

JOB#: 200208 DATE POSTED: Apr. 20, 2017

JOB STATUS: Full-time

Who We Are

Banana Republic is a global apparel and accessories vertical specialty retail organization focused on delivering versatile, contemporary classics designed for today with style that endures.  We outfit those who see every day as full of opportunity and seek to make the most of every moment.  At Banana Republic, we believe in seeing life a little differently, taking it all in, adding to it and making it your own.  We live with style.

What We Do

The Head of Creative for Banana Republic is responsible for establishing, leading and directing the overarching creative strategy for Banana Republic Global while ensuring a unified, omni-channel brand presentation to the customer. Through deep understanding of the Banana Republic customer and his/her needs, the Head of Creative is responsible for creating a compelling customer experience that evolves and cements a strong emotional connection while building brand equity. 

  • Set the overall tone and direction for creative; guide and lead creative execution across all marketing vehicles and channels including online creative, print and collateral, PR, marketing assets and messages that support merchandising and brand objectives
  • Partners with a broad spectrum of leaders across Banana Republic with emphasis on other key leaders in marketing and leaders in merchandising and inventory planning
  • Collaborate closely with Chief Marketing Officer and his/her cross functional team
  • Hire, deveop and retain a high-caliber cross-functional creative team by assessing current and future needs, developing a holistic organization model and inspiring creativity and collaboration
  • Lead and own the overall brand aesthetic in all creative elements including design, photography and voice
  • Build consumer awareness and loyalty through a compelling creative brand presentation in all customer touch points with a digital first mentality
  • Proactively evolve the creative brand execution to address consumer feedback while preserving our brand essence and heritage
  • Work with creative brand leaders to define seasonal conceptual needs and proactively lead collaborative conceptual development of seasonal big ideas and campaigns, ensuring delivery against key deadlines
  • Review and approve locations, casting and photo art direction; direct photo shoots and creative team on location; approve all final marketing imagery for print production
  • Build and manage comprehensive creative marketing budget
  • 15+ years creative marketing experience in print, retail and online that links to brand positioning
  • Demonstrated ability to think and act both creatively and strategically
  • Proven agility in responding to business plans and evolving business trends
  • Understanding of creative execution elements and processes that are specific to each medium / channel of customer communication
  • Proven thought leadership across a variety of stakeholders and cross-functional partners
  • Ability to travel monthly (e.g. photoshoots, product review)
  • Strong track record of nurturing, developing and retaining highly talented creative team members
  • Deep strategic insight into how to drive customer engagement
  • Exceptional people management and mentoring skills, with particular strength in building a collaborative work environment
  • Excellent innovation management skills; able to lead vision and purpose
  • Demonstrated ability to foster an environment of creativity that pushes innovative ideas while guiding the team to connect with the customer and deliver on core brand attributes
  • Possess strategic understanding of competitor positioning, differentiators, strengths and weaknesses
  • Deep understanding of multi-channel retail practices, advances and shifts in the marketplace and consumer technologies