Senior Analyst - Product Analytics
ONE HARRISON STREET
San Francisco, California
Job#: 230072 Date Posted: Mar. 27, 2018
Job Status: Full-time
We’re looking for people who find inspiration in the same things we do: the limitless potential of women and girls everywhere. If you share our passion for a healthy, active lifestyle, personal growth, innovative product and creating rewarding experiences – join our community. Athleta is a certified B Corp – put simply we put people and planet right up there with profit and we’re committed to using business as a force for good.
Alone we are strong, united we thrive. Together, we create the Power of She.
The Customer & Product Analytics organization is a critical component of the Strategy and Customer Engagement Team at Athleta. This team is chartered with unlocking the power of customer data and analytics to drive customer obsession across our brand and accelerate growth. We're looking for intelligent, data-driven professionals that will help us advance our analytic capabilities around understanding customer behavior and key growth opportunities across our product categories, markets, and channels.
As a Sr. Analyst of Customer & Product Analytics, you will be primarily responsible for performing complex customer and product analysis including discovering patterns of customer behavior, product opportunities, and segmentation strategies to help drive accelerated growth. This role reports into the Director of Customer Analytics.
Perform exploratory and predictive analytics, analyzing customer/prospect behavior patterns, using a combination of descriptive statistics, segmentation techniques, and predictive modeling to inform and impact business decisions.
Partner closely with merchandising and marketing teams to identify impactful business problems and translate them into structured analyses, actionable insights, reports and dashboards.
Create both standardized, automated reports as well as more in-depth analyses on customer behavior and product analytics.
Frame the right questions, write queries and perform ad-hoc analysis to support immediate business data needs supplemented with clear recommendations and next steps.
Strong experience with techniques such as A/B testing, predictive modeling, acquisition and churn analysis, clustering, segmentation.
Design, analyze, and interpret the results of experiments to test the validity of hypotheses around user acquisition and retention strategy.
Manage multiple data sources, identify gaps in the data capture process and make suggestions on improvements/enhancements for data hygiene.
Master's degree in Economics, Statistics, Marketing, or Business Administration preferred
3-5 years of experience in data / customer / product analytics role, preferably in an omni-channel retail environment
Experience in SQL, PL/SQL or other programming languages
Experience with statistical software (ex. R, SAS, SPSS) to conduct statistical analyses (regression, multivariate testing, segmentation etc.)
Advanced knowledge of MS Office Suite and familiarity with business intelligence and reporting software (Business Objects). Knowledge of Tableau and Adobe Analytics/Omniture would be a plus
Experience with data visualization; creation of metrics reports and dashboard views
Detail-oriented with ability to balance detail and holistic, strategic perspective of business
Ability to communicate complex concepts in a clear and concise manner to audiences from staff to senior executive level
Must work well with multi-functional work teams and be willing to take initiative
Strong project management, time management, organizational and consultative skills, with ability to thrive in small team environment.
- Customer Impact
- Strategic Orientation
- Drives Results
- Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic, Old Navy, and Athleta, and 30% off at Outlet.
- One of the most competitive Paid Time Off plans in the industry.*
- Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
- Employee stock purchase plan.*
- Employees receive medical, dental, vision and life insurance.*
- Employees can apply for tuition reimbursement.*
- Family care programs.
- Commuter benefits.
- Pet Discount Program.
*For eligible employees